Perfect communication for current fashion trends

Founded in 1986 in Hamburg and part of the Otto Group, bonprix offers modern, versatile and above all price-conscious fashion for women, men and children. What convinced bonprix to go for ORENDT STUDIOS was that we understand the company’s core brand and thus always find and implement the right target group communication for the various fashion segments. We consistently refine the visual language with the customer in the process.

Our challenge: Large volumes within a short time

bonprix keeps us busy. The production of still and real-life photography for the company’s e-Commerce channels requires several teams at the same time – on a daily scale. This is due to the extremely short time to market combined with a high volume of articles. In addition to e-Commerce photography, we also produce motives for campaigns, banners, newsletters, catalogue pages and other print products – with synergetic media-neutral production being key here.


picture deliveries p.a.
Real-life/still teams operating daily

E-Commerce: link to customer software and stock systems

As time is money, we at bonprix are directly connected via interfaces to the customer’s databases. We store the freshly produced images there, assign them with keywords and thus immediately make them available for use in the online shops.

Art Buying
Set construction
Software IT

Elevate your brand to the next level

You have further questions about our services or would like to make an appointment with us so that we can get to know each other better? Then we’d love to hear from you.